Social media marketing reaches potential and loyal customers on a personal level. People can leave you customer reviews, comments, or like your social media posts about your newest products and services. You receive immediate feedback on your business without your customers leaving their homes.
Social media produces more conversions and creates a brand identity that relates to your audience. It focuses on a more organic approach than paid social media. Organic marketing is slow, but its primary focus is the relationship between you and your customers.
There are a ton of benefits to social media marketing. You need a marketing agency that will build you a brand you’re proud of. They implement the best marketing tactics on the market. 22U2 offers an in-depth social media marketing plan. Each plan we offer is customizable to your needs and wants.
Facebook has nearly 3 billion users worldwide. With a well-planned Facebook marketing strategy, you can reach millions of users. The trick is capturing their attention. You need to create campaigns that grab their attention and maintain their interest. The average attention span of any social media user is about 3 seconds. For businesses, it can be even less than that if you’re not a product they’re engaged with right away.
For organic growth, you want to produce content that is relevant and engaging.
What began as a simple photo-sharing app, Instagram grew into a worldwide social media platform. Businesses could interact with their customers on a level not possible before. People can share photos of your products or business, tag your account to tell you they are looking at your products, and gives you the opportunity to interact with them to leave a positive impression. Today, Instagram has reported that they have 500 million active users every day.
A social media mood board. Pinterest is a sharing platform that allows you to curate lists of interests to share with your followers. Consumers also share their interests to you and others. Pinterest lets you see what products users are searching for within your industry. You can even see who your competitors are without diving into too much research. You may promote products using paid ads, but the organic side of Pinterest is where you may develop brand authority.
Twitter started out as a short form text-based social media platform. Over the past few years, it has evolved into a combination of what makes Facebook and Instagram great. Their users interact with video, images, and text, but because you’re so limited with how much you can write, you want to ensure your text ads are to the point. Twitter users are a world of their own. What was viral within the last hour is dissected and meme’d into oblivion in the next. It is a fast-paced social media landscape that is ever-changing.
A more professional and less chaotic platform, LinkedIn is not about branding to the consumer. It’s more about showing off to the professionals the inner workings of your business. You may share job openings, your products, services, and events. It’s a way for you to network with others within your industry.
This social media platform is a supplement to your ad campaign. You may have a how-to guide on how your product works or give a video overview of recent events you had. YouTube promotes long videos, with a minimum of 10 minutes in length. Video designed to inform or promote engagement is most successful. The beauty of YouTube is that it gives you content you can reuse in other social media such as TikTok, Instagram, and Facebook.
You will always want to reuse content and spread it across your social media. It’s very important that when you use specific avenues that you are consistent with your content. It would be unwise to use your channels for separate purposes when you have content that can combine. You want to provide a seamless experience to your users. Omnichannel marketing is more than reposting what you posted on Instagram to Twitter. You need to analyze how each platform is being used. Your Facebook page may be where your users look for information, while Instagram is more for product display. It’s up to your marketing team to figure out where the clicks are happening on your pages.
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