Over the past decade, SEO marketing grew into the leading marketing strategy in the world. BrightLocal states nearly 93% of consumers used the Internet to find a local business. Considering that Google logs about 1 billion searches a day, that’s a huge chunk of business that may walk through your doors.
So, what is SEO marketing? It’s known as Search Engine Optimization marketing. This marketing strategy places your business at the top of the Search Engine Result Page. If you own a business, you want people to find you when they search for your industry. It sounds simple. In a perfected world, people search your industry on Google, your website is the first result they see, they click on it, and voila! They are on your website, learning about your business and what you can do for them. From that point forward, you have a customer lead calling you.
However, getting to that number one spot is not as easy as it seems. There are millions of businesses optimizing their websites for SEO. Businesses around the world are fighting for that number one spot because they know how important it is. Moz, one of the best SEO software tools, has determined that most businesses spend between $2,501 to $5,000 to reach the top of the SERP. It’s a highly competitive marketing industry.
Search Engine Optimization is not a fast-paced marketing strategy. Google has said it takes at least 4 months to see a semblance of change for your website’s success.
SEO is a type of organic marketing. This is the opposite of paid advertising where you pay for a specific slot on the front page. Organic marketing is a slow, methodical process that sets your business up for long-term success.
Google is currently the most used search engine in the world. It holds 92.03% global search engine market shares. Compared to the 2nd place winner, Bing’s 2.48%, Google reigns supreme.
A well-established marketing agency uses all search engines to increase traffic to your website. There are certain requirements that Google and other platforms consider when they crawl your website.
A mobile-friendly website is accomplished by designing a responsive website. A responsive website allows the site to change its display based on what device the user is using. A user should be able to visit your site using their tablet, mobile phone, and desktop and still have a positive user experience.
The UX/UI design of a site is vital to a visitor’s experience. The attention span of an online user is less than 8 seconds. If the site is slow to load or they can’t find what they are searching for immediately, the site visitor will leave. Even if you are number 1 on the SERP, you need to be able to maintain their attention long enough to tell them you are worth their time. Google notes the length of time people spend on your site. If they bounce, Google could lower your ranking.
Google organizes websites based on an automatic indexing algorithm. A dedicated branding tells Google where your site belongs and where it will show up when someone searches for your industry. You wouldn’t want your shop to appear in an unrelated search result.
A digital marketing agency is a perfect solution for saving yourself a headache. They explore all aspects of digital marketing avenues you wouldn’t have considered. Social media, Pay-Per-Click ads, content marketing, email marketing, and SEO marketing all fall under the digital marketing umbrella. You may handle all that on your own with extra employees. But, a digital marketing agency has all the software you would need to buy to have an increased ROI.
One of the most qualifying traits you should look for in an agency is how much they care about your business. Do they see you as a number to increase their profits, or do they want you to succeed? An agency that cares about you and your success will give your business an online voice.
22U2 provides a free consultation that consists of a short 30 to 60-minute conversation. We conduct a basic analysis of your website using the industry’s best SEO tools. We give you a rundown of what you could improve on and what our short-term and long-term strategies would be. Contact us today to improve your business’s online presence!
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