Web design is an integral piece of your online business. It is a visual and interactive layout of your company that includes who you are, what you can do for your customers, dynamic photos, and the overall branding you present to your visitors.
A web visitor’s attention span is about three seconds. Your website has no more than three seconds to hook their attention, starting the moment they click on your site. A site that is visually unappealing, loads slowly, or difficult to navigate will cause most visitors to go back to the search results page to find a better website. It doesn’t matter if you provide a better service than your competitors. A website represents how much you care about your customer’s user experience. An excellent web design means that you have what they need, they like your brand message, and will potentially purchase your product
We highly recommend that you hire an experienced web design agency instead of building your own with a cheap web builder. We wouldn’t provide the service if we didn’t feel it was necessary. Free website templates from web builders are bloated with potential threats such as malware that would be more harmful to your website. On top of that, you may have a website built, but you would still need to find a way to host it which may also be an extra charge.
As you’re building, the web design process may not include search engine optimization as a factor. Search engine optimization allows Google to crawl your site and determine its results page ranking when someone searches your business. If your site isn’t up to their standards, it could be at the bottom of the results page.
One of the elements Google also considers is web security. Most cheap web builders charge extra for SSL certification and continued maintenance. Without that certification, Google will flag your website and lower your ranking.
With an agency, you receive the best web design services and you won’t need to worry about certain web elements falling through the cracks. A web design agency such as 22u2 will build your website from scratch including logo creation, unique brand building, custom plug-in integration, maintenance, and conduct web design SEO that makes your site crawlable for Google. You receive more benefits from hiring an agency than from a free web builder.
These elements consider the functionality of the site as your web visitor is navigating your site. Is the experience positive or negative? The user experience is an all-encompassing approach where you must consider the very first step your customer takes from the time they see your business to the very last moment they interact with your business. This may include seeing your product on a friend’s Instagram post or seeing an ad for it while they walked to the bus stop, visiting your site, or subscribing to your email newsletter. A positive web experience is part of the user experience.
The UI is the visual representation of your brand. Your web designer will combine design characteristics such as color palettes, animations, special effects, font, and other visual elements to make your website an aesthetically pleasing experience.
The goal of a well designed user interface is to keep your visitors engaged as they interact with your website. Google rewards sites that have staying visitors.
Copywriting is a whole other marketing category, but it does contribute to web design elements that are often overlooked. As we mentioned earlier, website visitors have short attention spans. They scan the homepage to see if the business has what they’re looking for and determine its viability within the first few seconds. Sometimes all it takes is a single sentence that determines the customer’s decision to stay. A proper website design will use written copy as a design hook to entice visitors
Colors are part of our everyday lives. In web design, it is a science and an art. Color theory is the way humans emotionally and physically interact with colors and a study on how a combination of colors communicate to us. Color contributes to your branding. If you consistently post on your social media using green colors and suddenly your website is a bright pink, your regulars may think they visited the wrong site. Color is a brand message to your audience. You may be bold red or calm blue. Whatever immediate visual impression you wish to convey to your target audience, you convey it with color.
We’re an agency that focuses on all elements of marketing. We consider unique advertising channels that are best suited for each of our clients. With web design, we draft your logo, create a branding that best represents you, and apply that to a fully functioning website. Give your customer’s a positive user experience and reach a wider audience with our team at 22U2. Remember, it’s all about you.
The UI is the visual representation of your brand. Your web designer will combine design characteristics such as color palettes, animations, special effects, font, and other visual elements to make your website an aesthetically pleasing experience.
The goal of a well designed user interface is to keep your visitors engaged as they interact with your website. Google rewards sites that have staying visitors.
Monday – Friday
8 am – 5 pm
Saturday – Sunday
CLOSED
